The appearance of your shop, retail unit, or showroom, says a lot about you and your business, and it could make the critical difference between a sale or no sale. Fundamentally, it might be the factor that makes a customer walk into your shop, or walk past it.
In a commercial sector that is so competitive and so at risk to the attractions of online shopping from home, having a welcoming and presentable shop could be absolutely crucial to your success. The percentage share of online sales compared to high street sales has doubled in the last decade, and with factors such as the Coronavirus pandemic influencing many people’s lifestyles and shopping habits, the critical edge that bricks and mortar shops always enjoyed is slowly being eroded. So, shops and retail units need to maximise whatever advantages they can, and presenting physical products that you can see, touch and experience is the main one.
Generally speaking there are three types of ‘cleaning’ that a professional commercial cleaning company would be tasked with undertaking for a shop or retail unit:
These same principles apply whether you own a chain of retail stores that are all designed and laid out in the same way, a huge car showroom or if you own a small independent shop. Ultimately, first impressions count, so having your shop or retail unit professionally cleaned on a regular basis should be one of your primary objectives.
We have talked about the visual impression that your shop needs to present in order to survive in a cut throat environment, but having a clean and presentable shop at all times is about far more than that. The way your shop is designed and laid out needs to show that you have some individual character, and cleanliness is all part of your shop standing out from the crowd. You may also be opening your shop with a launch event, so standards are particularly important in promoting the right image.
But from a legal point of view, a retail business owner also has health and safety responsibilities, to themselves, their employees and members of the public. A shop is open to the public and therefore you have public liability responsibilities, so cleanliness and orderliness is important to prevent injury and illness to the public whilst people are in your shop. If you are serving food then the legal restrictions are of course much tighter, and also if you have public welfare facilities as part of your shop.
Employees also expect these same standards in their place of work, so cleanliness and presenting them with a suitable workplace and workstation is a fundamental element of your duties as an employer. A clean and orderly retail space can also influence how an employee works, and not just in terms of morale. Having robust systems in place for tidying and organising the shop can help productivity and how employees operate on a daily basis. Retail is all about selling and shifting units, many shops work at a fast pace, so having systems that tidy, replace and organise help to fulfil this and ensure an employee has everything they need to hand and can make sales rather than wasting time searching for, or cleaning things.
The individual demands of different types of shop can provide a very wide spectrum of cleaning activities. When we are talking about boutique stores, department stores, supermarkets, car showrooms, pet stores, hairdressers and beauty salons, food outlets and hardware stores you can begin to appreciate the different standards and cleaning practices that need to be considered. But as a general rule there are many cleaning disciplines that are common to most retail spaces and hence, here we can present a comprehensive list of what cleaning a shop involves:
Your new retail business is very important to you and the cleanliness standards you expect need to be reflected in the company you choose to partner with. However big or small your retail empire is, there are common expectations when approaching and discussing a cleaning contract with a professional cleaning company.
First of all you should expect the company to carry out a comprehensive risk assessment of your retail space to identify the standards required, the individual or specialist cleaning tasks required, and to establish the frequency of cleaning in certain areas. This will form the basis of a cleaning schedule which will be divided up into daily, or more frequently than that, weekly, and more periodical cleaning tasks. This will be agreed with you and the contract will also include the provision and storage of cleaning products and equipment, and who has responsibility for what.
As the employer, you should also expect the following:
We have talked about the importance of presenting a clean and welcoming retail space to your customers, but what are the consequences of not doing so? After all, you may feel that your own employees should be able to keep on top of cleanliness in a relatively small retail space, so why invest vital funds in a professional cleaning company?
The growth of online sales vs retail
At the beginning of this guide we talked about the growth of online sales in the retail sector.
In 2019 there were £76 billion of online sales in the UK, and this is expected to grow to £92 billion in 2021, which will represent a 24.3% market share of all retail sales. Of course, the 2020/21 pandemic has changed many people’s shopping habits, and if a shop only has ‘click and collect’ options in order for customers to physically visit the store, that also means that the shop has had to strengthen its online presence to facilitate this. Naturally this reduces the attraction of the physical store, so as a shop owner you have to maximise the appeal of your retail space. In nine years since 2012, the online sales market share in the UK has risen from 10.6% to the expected 24.3% this year, so regardless of the pandemic, the trend has only been going one way for quite some time. It is believed that 76.9% of the UK population now shop online, so cleanliness and the visual appearance of your shop becomes even more critical.
Auditing
On top of the threat from online retailing, shops are under increasing regulatory scrutiny. Auditing for external standards, insurance and health and safety certification occurs regularly, and many shops seek to achieve third party quality and environmental standards, which broaden their appeal and promote good practice. You may also receive an unplanned visit from Environmental Health officials, particularly where food is being stored or served, or where your shop and its operations are somehow having a negative impact on the local environment.
Social media
A final threat to retail stores that has emerged in recent years, and underlines the importance of employing a professional cleaning company, is that of customer reviews. Social media is awash with amateur reviewers only too quick to highlight an example of poor standards in a retail space. This can escalate very quickly and, before you know it, your shop has gone viral for all the wrong reasons. ‘Secret shopper’ sites also exist where literally anyone can report a transgression in standards or post a bad customer review and create a mountain of bad publicity.
So the only answer to this is to maintain high standards at all times and design a robust system of cleanliness that presents the best possible face of your retail space on a 24/7 basis. This may be viewed as a periphery or inconsequential cost when stacked against all your others, but it may just turn out to be the best investment you ever made.
For expert shop, showroom and retail cleaning,
contact It’s Clean today.
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© Copyright 2021 It’s Clean Limited
Company registration number: 06104838 (England & Wales)
Registered office: The Old Coach House, Rear Eastville Terrace, Ripon Road, Harrogate, North Yorkshire HG1 3HJ
VAT registration number: 937103241
© Copyright 2023 It’s Clean Limited